Entries for the upcoming 2016 African Blogger Awards have officially opened. These awards are open to African bloggers and social media influencers.
Using analytics, five overall awards for Africa’s Top Blogger, Instagrammer, Youtube, Twitter and Facebook influencers will be awarded to entrants with the strongest quality and reach on their social media accounts. The Webfluential platform will be used to determine the winners – eliminating the need for entrants to request votes from their audiences. The Awards include 18 other categories which include Music, Sports and Photography among many others.
‘’With Google and Facebook focusing on internet connectivity for remote parts of the world with the Project Loon and Facebook.org initiatives, the African Blogger Awards seek to highlight the continent’s best conversation leaders and digital leaders to then acknowledge and share their work with a global audience. “ says Murray Legg, co-founder of the African Blogger Awards.
There is no cost to enter, but entrants are required to register their blog, Twitter, Instagram, Facebook page or YouTube profile (or a combination of these properties) on Webfluential. This platform scientifically measures the reach, resonance and relevance of social influencers on these platforms with over 1000 active, legitimate followers. Evaluation of each entrant will be managed primarily through Webfluential on the following metrics:
– Reach measures the size of an influencer’s audience (following) per social media network.
– Resonance is a measure of how widely the content that an influencer shares reaches outside of their own community.
– Relevance is a measure of the response from the influencer’s community in the form of likes, comments, retweets.
The Awards also give brands and the marketing industry an objective measurement of the most relevant online and social influencers to include in their campaigns, making sure they achieve the greatest possible impact for their marketing spend.
Entrants will need to update their profiles on Webfluential, as all participants and winners will be measured on the platform’s latest analytical metrics. The competition is only open to permanent residents of any country in Africa.
Entries for the awards close on 19 April 2016 at midnight GMT+2, and results will be announced on 3 June 2016 via the competition’s Twitter handle, @African_Blogger, from 11h00 GMT+2.
Winners in each category will receive a web banner announcing their achievement that can be personally leveraged through their social networks, and a commemorative trophy.
Visit the official website for more details.
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