Wiko has set its sights on Nigeria’s mobile phone market. The mobile phone manufacturer intends to introduce ten of its devices to the country on 22 October 2014.
Ahead of its formal launch in Nigeria, the company was reported to take 12 channel partners on a pre-launch excursion to Dubai, in the United Arab Emirates, with the aim of interacting with other partners across the globe as it attempts to roll out its products across the world.
According to John Peters, Country Sales Manager Nigeria, “The Dubai pre-launch function enabled channel partners from Nigeria to interact with other Wiko associates around the world so as to understand the Wiko brand culture, brand vision and brand attributes.”
Recently, Wiko introduced its mobile devices to Kenya. Speaking at Kenya’s launch event, Marcel Van de Pas, International Business Director, Wiko Global stated that, “Wiko is excited to bring the brand to Kenyan consumers.” He added, “Wiko is confident that the combination of stylish design, technology, quality and pricing will be a huge success here.”