MTN Ghana has revealed the details for Version 2.0 of the MTN Ghana Application Challenge. Back in 2013, Software Engineer Setriakor Nyomi was named as the overall winner with his Oware 3D application.
According to MTN Ghana, this year’s edition under the theme “Promoting innovative local apps development” is open for submission of apps from October to 28th of November 2014. It challenges Ghanaian app developers to code locally relevant and user-friendly apps to suit local taste.
CMO Rahul De stated that: “In addition to consolation prizes for runners-up, each category will award a cash prize of GHC 15,000, and the overall winner will receive a cash prize of GHC 20,000.”
“The mobile application market is inextricably linked with the explosion of smartphone penetration and usage by consumers worldwide. As the smartphone market grows rapidly in Ghana, and especially on MTN network, it is imperative that we have apps developed locally and tailored to our market,” he said.
According to MTN Ghana: “The mobile application market is creating employment and generating income for an estimated number of 2.3 million people across the world. It is also said that apps generate around €10 billion per year in revenue for the European Union, which has about one 1 million apps available.”
The last edition of the apps challenge was a success, according to MTN Ghana, as most of its winners are experiencing rapid patronage of their apps on MTN play and other platforms.
“MTN Apps Challenge Version 2.0 has one goal, and that is to reward the most innovative and locally-relevant mobile apps developers. Entries of apps will be accepted in three categories: education; lifestyle; and games and entertainment.”