As of the second quarter of 2014, Facebook now has 100 million people coming to the platform every month across the African continent, representing half of the 200 million people connected to the Internet in Africa. More than 80% come to Facebook every month on mobile.
In addition to this being a significant milestone for Facebook, it also reflects the fact that people in high-growth countries want to be connected to the world around them and that mobile is providing unprecedented ways for that to happen.
Nicola Mendelsohn, EMEA VP at Facebook stated that: “People in high-growth countries want to be connected to the world around them. In countries such as South Africa, Nigeria, Turkey, and elsewhere, mobile devices are increasingly the way people find new information, and share their new experiences in the world. We also know that people will experience Facebook in unique ways across the world, especially in high-growth regions like Africa.”
Rob Norman, Chief Digital Officer of Global Group M, added that: “In Africa, we are seeing explosive growth and incredible momentum across the region. At the same time, when you look at the staggering cost of connectivity in many countries, mobile services need to deliver maximum utility on the biggest range of devices and consume the smallest amount of data, which is exactly what Facebook provides.”
As in all corners of the globe, individuals in African countries use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.