Money for Jam (M4JAM) has officially launched across South Africa, on the WeChat platform. M4JAM is a microjobbing service that gives NGOs and government organisations a new way to crowd source information and interact directly with the South African public.
The service is intended to provide South African citizens with a new way to earn extra cash while using their smartphone device. When using the platform via WeChat, users can opt in to complete certain jobs that have been featured. When selecting a job, users will have six hours to complete it. Once completed, users will receive a payout, which can be collected from any Pick ‘n Pay or Boxer store. Payouts range from R15 to R45 depending on the job selected.
The service offers a variety of jobs that include taking a photo of a restaurant entrance to confirm the name of the business at a specific location, speed limit and road name confirmation for mapping business’ and government; merchandising display checks and stock control for retailers; or surveys completed via a mobile phone to gather insights or refine product innovation. The client simply confirms a batch of micro jobs and funds the project, and M4JAM posts these jobs on their behalf. After completion, M4JAM sends the finished work package to the business.
WeChat founder Andre Hugo as CEO, and Warren Venter as COO, stated that M4JAM enables businesses to outsource ‘micro jobs’ to registered jobbers, and pay them for their work via the platform.
Hugo said the concept is simple: “M4JAM breaks large projects into small tasks, empowering many geographically dispersed people to quickly and independently complete the tasks using their phones in exchange for payment.”
“The value proposition includes completing tasks at a significantly lower cost than outsourcing to a traditional supplier, as well as directly accessing a unique and positive channel for continuous engagement with customers in real time,” says Hugo.
The service will appeal to the majority of South Africans – ranging from those who want to make enough money to buy extra airtime, to those who really need to earn money to make ends meet. The only requirement is a smartphone, and up to 10 minutes of your time to complete the job.
M4JAM has the potential to make a positive impact on many lives. Smartphone penetration is on the increase as prices for devices decline, and Hugo notes: “it’s only a matter of time until everybody can afford a smartphone, and earn money off the platform.”
“The WeChat format also lends itself to gamification elements, referrals and the sharing of additional rewards and discounts,” adds Hugo, allowing for innovation and customisation in the model by various businesses.
“We’re excited about our partnership with M4JAM because we’re now one step closer to realising WeChat’s potential in South Africa– to become a central point of contact for people’s lives, both online and offline”, says Brett Loubser, Head of WeChat Africa. “Besides connecting with friends, people are listening to online radio, engaging with their favourite TV shows and getting great deals through WeChat – and now they’ll be using it to earn cold, hard cash”.