MENU

Ghana: GCB Bank adopting goSwiff mPOS

August 27, 2014 • Mobile and Telecoms, Top Stories, West Africa

GoSwiff

goSwiff’s global growth demanded a simplified brand and product positioning, to reinforce the consistency across all the regions.

Ghana’s GCB Bank is the latest bank to adopt goSwiff’s mPOS to serve merchant clients. With clients in 25 countries, goSwiff provides the mobile point-of-sale platform for financial institutions, mobile network operators and merchants.

Erik Holst-Roness, Chief Strategy Officer & President CEMEA, goSwiff stated: “GCB Bank Ltd. is the oldest and largest indigenous commercial bank in Ghana and leads the way in innovation with new banking technology. This is a bank with a strong commitment to customer service and the determination to make a change in the way their clients go about banking.”

Simon Dornoo, CEO, GCB Bank Ltd said that: “goSwiff mPOS was a natural choice for us as we know that the company has an extensive global experience and is enhancing their presence in the payment markets in Africa. We were looking for a complete solution to help us develop this new line of business, and goSwiff is the right partner to roll out mPOS to our customers in Ghana.”

According to finextra.com, the company also launched its new name and visual identity to better reflect its strategy from a technology vendor to mobile commerce platform and marketing services provider. Formerly known as SCCP Group, the company has changed its name to goSwiff, leveraging existing brand recognition of the product name.

“goSwiff’s global growth demanded a simplified brand and product positioning, to reinforce the consistency across all the regions. We want to make it easy for our clients and partners to identify us in the busy marketplace,” concluded Ranucci.

Staff Writer

Related Posts



Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

« »