Plus 94 Research, a market intelligence company, has released the Plus94it app that will essentially allow South African consumers to rate and review the brands, telecommunications companies, and just about any other service using their mobile devices.
The locally-developed app enables consumers to connect directly to businesses and government institutions in order to influence the quality of products and services they receive. In this way customers are able to receive more value for their money by reinforcing features they want while marking down less desirable attributes.
“The app will make manufacturers, retailers, service providers, government departments and state-owned companies more accessible to the public,” said Plus 94 Research CEO Sifiso Falala. “We’ve seen astonishing growth in consumer power over the past few years, thanks to social media and online channels, and this app will take it one step further. Our app will share big data directly with businesses, resulting in better customer service for everyone.”
There is often a disconnect between consumer expectations and the service experience, said Falala. “Consumers get frustrated when they consistently receive poor service or poor products. We’re empowering consumers to give feedback quickly and easily to businesses, and enabling businesses to rapidly respond, resulting in improvements all round.”
The Plus94it app is pre-loaded with 500 of South Africa’s biggest brands, including all major retailers, banks, parastatals and government institutions. Consumers are able to suggest new companies for inclusion on the app. Users can participate as often as they want, wherever they are in the country, by giving feedback on their experiences. They are then able to view comments and ratings for the same company.
From a business perspective, the app provides a useful way to gather market intelligence and can highlight potential risks to reputation and satisfaction levels without restrictions on the sample size or location.
Priven Reddy, Director at Kagiso Interactive, stated that: “The app is lightweight and uses a minimal amount of data at a time.” While the app has just launched in South Africa, Reddy also added that the app will receive an update during the course of the week in order to add new features and iron out existing bugs.
The app is currently available on both Android and iOS devices.