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Etisalat Egypt selects Ericsson to boost CE in Egypt

July 25, 2014 • Mobile and Telecoms, Top Stories

Etisalat Egypt

This will also enable Etisalat Egypt to address video traffic demand in dense urban environments where it may not be practical to find additional sites for macro cells.

Etisalat Egypt has chosen to continue their partnership with Ericsson by signing a Memorandum of Understanding (MoU) at Ericsson’s headquarters in Sweden. The renewed collaboration is intended to strengthen the existing partnership in mobile broadband and customer experience.

As part of the MoU, Ericsson will monitor and optimise Etisalat’s network, using Ericsson’s heterogeneous network solutions. Ericsson’s combination of macro and small cell solutions will address the increase in mobile broadband traffic and elevate service performance. This will also enable Etisalat Egypt to address video traffic demand in dense urban environments where it may not be practical to find additional sites for macro cells.

Saeed AlHamli, CEO of Etisalat Egypt stated, in a press release, that: “Our partnership with Ericsson has grown from strength to strength, as we continuously seek to further empower our customers with the highest quality of experience. Mobile broadband traffic in particular is increasing day after day, and Ericsson’s solutions will allow us to successfully address our customers’ demands in a scalable and sustainable manner.”

According to the company, customer experience is increasingly important as a point of differentiation for operators. As part of this collaboration, Ericsson will also support Etisalat with the development of new key performance indicators, which will measure user experience. By analysing the gathered data, Etisalat will be empowered with the ability to better serve its users’ needs.

The MoU was signed as part of a business visit to Ericsson’s headquarters, where Ericsson showcased its latest offerings and solutions to Etisalat Egypt’s top management.

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