The company has chosen to list on the marketplace due to its popularity in order to increase sales and revenue. The Jumia online marketplace is a platform that allows merchants to showcase their products, transforming their physical store to an e-store and bridging the gap between online and offline sales. The seller centre allows merchants to monitor their sales as well as pending, shipped and cancelled orders on their own.
Parinaz Firozi MD Jumia Kenya, “Bata customers will now have access to a stylish range of shoes without having to fight through traffic or visit the stores, they can shop straight from their mobile phones through our mobile app, when they shop on Jumia online marketplace, they are still shopping from Bata. ”