PriceCheck CEO André de Wet and MTN Group Chief Commercial Officer, Pieter Verkade jointly announced a second co-branded app deal, this time for Nigeria.
André de Wet stated that, “PriceCheck’s experience over the past seven years has taught us that search is where everything starts. It is the first step in the decision making process for the end user, the point where influence is the strongest. The partnership with MTN both in South Africa and in Nigeria gives us access to the largest mobile phone market in Africa. Together we own product search. Shopping is no longer somewhere you go, it’s something you do – that’s the power of mobile.”
Pieter Verkade said that, “Mobile commerce is on the rise in Africa. The partnership with PriceCheck will not only give our customers a better and richer digital experience, but also empower them to make more informed decisions, while saving time and money on their purchases.”
The PriceCheck MTN Nigeria app will be available in all leading app stores from August. The app will also be pre-loaded on popular mobile phones across Nigeria.