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uAfrica.com, Shopify partner on e-commerce

May 30, 2014 • Online, Southern Africa

shopping_cartuAfrica.com, a South African eCommerce technology company, has partnered with Shopify, a commerce platform that specialises in powerful solutions for retailers to sell online and in-store, to provide its services to the South African market. South Africans today sell through a combination of their web storefronts, online marketplaces and in-person and this partnership helps bridge the gap and streamline business operations and sales.

“We are pleased with the adoption of Shopify within the South African retail market,” said Brennan Loh, Shopify’s Head of Business Development. “We have seen impressive traction across small and medium sized businesses (SMEs) – approximately 800 active South African merchants sell with Shopify – as merchants turn to Shopify to help them sell everywhere,” concluded Loh.

“Our partnership with Shopify enables us to bring the best retail procedures and processes to South Africa, while ensuring that merchants in South Africa have access to the best tools to help drive sales from a localisation perspective,” said Andy Higgins the Managing Director of uAfrica.com. “South African Shopify customers will now have the option to be billed in South African Rands for the Shopify service as well as benefit from a number of integrations specifically designed for the local market.”

uAfrica.com shares Shopify’s philosophy that the future of retail isn’t online vs offline but about consumer choice and being able to shop in by any channel. uAfrica.com has developed a cloud based centralised inventory and order management commerce platform that complements Shopify’s technology, enabling merchants to sell through multiple sales channels including South Africa’s largest online marketplace, bidorbuy.co.za.

Staff writer

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