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Nigeria: Airtel appoints regional directors for Lagos, North

May 26, 2014 • Mobile and Telecoms, Top Stories, West Africa

airtelAirtel Nigeria, has announced the appointment of Mr. Femi Oshinlaja and Mr. Wole Abu as Regional Operations Director for its Lagos and Northern Regions, respectively.

In their new roles, the duo will be responsible for ensuring market leadership, driving brand engagement and preference as well as providing leadership for the sales force in the Lagos and Northern operations.

Abu comes into his new role with over 23 years of working experience, with skills built across various functions spanning Human Resource and Administration, Networks, Operations, Legal & Regulatory and Sales & Marketing.

He joined Econet Wireless Nigeria (now Airtel Nigeria) in 2002 as Facilities Manager in the Human Resources and Administration Department from where he was transferred into the role of Project Manager: Network Implementation in the Networks Department.

As part of his attributes of taking new challenges, he was promoted and transferred into the role of Head of Division, Business Support and Regional Sales Manager in Celtel Nigeria and Zain Nigeria, respectively.

Abu has also played the role of Zonal Business Manager in both South and Lagos Regions of Airtel Nigeria. He possesses a Bachelor of Chemical Engineering degree from the University of Benin and an MBA from the Lagos Business School.

Oshinlaja has over 12 years work experience as a Sales, Marketing and Business Operations professional across the Banking, FMCG and Telecoms sectors. Having worked for Multinational firms namely British American Tobacco, Nokia and Diageo, he has also had the opportunity of working in Senegal, Ghana and Nigeria.

Prior to his appointment, he was National Key Accounts Manager in the Nigeria Bottling Company (Coca-Cola Hellenic). Before then, he was the Channel Development Manager in British American Tobacco Marketing & Distribution Company, where he won the channel game against Philip Morris by implementing a competitive strategy in the ‘HORECA’ space.

As National Sales Manager in Diageo, he was instrumental to the set-up of the new Spirits business in Nigeria and within the first year of trading, he led the sales team in exceeding their annual operating plan. At Nokia Nigeria he was responsible for the implementation of retail plan for product availability, merchandising and promotion in all outlets, which consistently achieved volume and net Absolute Gross Margin.

He holds a B.Eng. degree in Agricultural Engineering from the Federal University of Technology, Akure and a Masters in Business Administration from the University of Ilorin. He is also an Associate member, National Institute of Marketing, Nigeria.

Speaking on the new appointments, Chief Executive Officer and Managing Director of Airtel Nigeria, Segun Ogunsanya said the appointments underline Airtel’s commitment to developing top Nigerian talents and also providing huge platforms for exceptional Nigerians.

“As an employer of choice in Nigeria, Airtel will continue to provide unique opportunities for top local talents to realize their full potentials. We are glad that some of the best local talents are driving the Airtel dream in Nigeria and across other Airtel operations in Africa. This demonstrates the fact that Nigerians are truly talented and Airtel will continue to provide the right platform to develop these talents,” he said.

Staff writer

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