Korean technology giant Samsung last night launched the Galaxy S5 into the local market with a gala dinner in Johannesburg. Constructing a special structure at Wanderers cricket stadium, media, celebrities and delegates were treated to a glamorous show, after which the device was made available for closer inspection.
The S5 is Samsung’s next big push in the smartphone market, and is the predecessor of the hugely-popular Galaxy S4, which was released little over a year ago.
“The Galaxy S5 exemplifies Samsung’s commitment to “people-inspired innovation. The Galaxy S5 represents an iconic design with essential and useful features, offering consumers mobile tools that enable them to effortlessly take control of their lives,” said Craige Fleischer, Director of Mobile Communications at Samsung Electronics South Africa.
Aside from a small form-factor change, Fleischer explained that many Galaxy users said that the camera was a major function of the device, so the company took it to heart and redesigned the technology behind the image capture functionality.
“The Galaxy S5 delivers the world’s fastest autofocus speed up to 0.3 seconds and the real time High Dynamic Range (HDR), reproducing natural light and colour with striking intensity at any circumstances. The new Selective Focus feature allows users to focus on a specific area of an object while simultaneously blurring out the background,” the company explained.
As with most smartphones released recently, the S5 also has an IP67 rating, meaning that it is dust and water proof for a specified time.
Additional features include a finger print scanner, and a new Ultra Power Saving Mode, which allows the device to operate for at least another 24-hours with only 10% battery remaining.
It also offers a Finger Scanner, providing a secure, biometric screen locking feature and replacing traditional passwords and offers access to Private Mode. The Ultra Power Saving Mode turns the display to black and white, and shuts down all unnecessary features to minimise battery consumption,” Samsung explained.
Power downloaders will be happy to know that the S5 makes use of the fifth generation Wi-Fi 802.11ac, 2X2 MIMO and the large number of LTE frequencies, with LTE Category 4 as standard. “For consumers seeking an even faster connection, the GALAXY S5 now features Download Booster, an innovative Wi-Fi technology for enhancing data speed by bonding Wi-Fi and LTE simultaneously,” Fleischer said.
The device is available in South Africa for the suggested retail price of R10 299.
Charlie Fripp – Consumer Tech editor