Mobile operator Bharti Airtel and popular English football club, Manchester United, have announced details of a new mobile application designed to get its energetic fans in Africa closer to the club.
Manchester United’s new Club application offers comprehensive mobile access, giving fans the latest club news, exclusive videos, match highlights, live in-game updates, player profiles and much more – all of which is exclusively free for Airtel Africa’s subscribers.
This app is available free to download now from iOS and Android, with extra exclusive content available to Airtel subscribers for free.
This new app joins a growing collection of ways for fans to get the latest news, views and information from the Club. In summer 2013, Manchester United became the fastest sports organization to reach one million followers on Twitter and Google+ and is credibly known to be the fastest growing Premier League club on Facebook, Twitter and Instagram.
This also allows the customers engage with their favorite club. Airtel seeks to provide innovative products that add value to customers and the launch of this application is in line with this through supporting various passion points.
Andre Beyers, Chief Marketing Officer of Airtel Africa, commenting on the launch of the Club app: “Football is one of the biggest passion points for many Africans and we look for innovative ways to provide value to our subscribers. Manchester United’s Club App will offer exclusive free content for our subscribers over the normal content that will be pushed through this App. The launch of this application goes on to further cement our partnership with Manchester United Football Club and we look forward to hosting this application on our mobile network allowing fans to get closer to their favorite club.”