WeChat, the leading mobile social communication application for smartphones, tops the GlobalWebIndex (GWI) Social Q4 2013 report in terms of growth with a record of 379% increase of users during the period of Q2 to Q4 2013.
GlobalWebIndex, a market research company specialising in online consumer behaviours, runs the world’s largest study on the connected consumer, interviewing 170,000 unique individuals annually, covering 32 markets, representing 89% of the global internet audience.
GWI Social Q4, 2013 looked into social media adoption and usage across more than 30 global markets1. The firm surveyed mobile internet users aged 16-64 on their active usage of social platforms between Q2 and Q4 20132. The results demonstrated the leading position of WeChat in terms of growth with the estimated audience number growing by 379%.
“We are very pleased with the most recent GlobalWebIndex’s survey results. In 2013, WeChat experienced a significant jump in popularity in international markets. Currently, in India we are the second most downloaded app in the App Store; and the most downloaded app in the messaging category. In Italy, we are one of the top 3 apps in the App Store. With our continuous commitment to innovation, we will bring best-in-class user experience to our users, and share more fun and convenient WeChat features for all.” said Poshu Yeung, Vice President of International Business Group at Tencent.
WeChat is currently ranked the number one free app in SA’s Apple app store. It was also one of the top three most searched items in the Philippines last year and the only app in the top ten searched item in Malaysia as per Google Trend 2013.
* Data from GWI Social 2014, GlobalWebIndex The global charts featured in this report exclude data for China