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SME demand pushes up interest in SA’s PayU

February 4, 2014 • Online, Southern Africa

Charles Elliman, Head of Sales at PayU. (Image source: PayU)

Charles Elliman, Head of Sales at PayU. (Image source: PayU)

PayU, South Africa’s leading online payment solutions provider, doubled its merchant count during 2013. The significant increase is made up of merchants from various industries, with a notable increase in general retail.

New merchants signed over the last 12 months include TFG, Cape Union Mart, Safair, Toys “R” Us and DionWired, amongst others, says Charles Elliman, Head of Sales at PayU.

Demand in SME market for online payment service

The doubling of the merchant count is largely attributable to the upsurge of SMEs signing up for PayU’s EasyMerchant product, according to Johan Dekker, COO of PayU. Specifically targeted at SMEs, EasyMerchant is “an easy-adopter” because it is designed to streamline the complexities start-up businesses might associate with online payments.

Increased transaction volumes

Dekker also noted a substantial increase in online transactions during 2013 indicating that South African consumers are becoming increasingly comfortable with online shopping.

Merchant interest in alternative tender types

“The marked improvement in transaction volumes can also be attributed to the diverse payment options which PayU now enables,” says Dekker.  “Our merchants’ customers can pay via EFT, credit card, loyalty (eBucks, Discovery Miles), debit order by credit card and numerous other alternative payment methods including PayU (digital wallet), FNB Cell Pay Point and PayPal.

“To enhance customer and merchant convenience and provide them with a full circle of payments options, we decided to introduce innovative EFT payment options and a debit order by credit card service in 2013. The popularity of these payment methods has proven that consumers are in need of online payment options that offer an alternative to a credit card”.

Uptake in prepaid airtime and electricity

During 2013, PayU also introduced a service allowing customers to purchase electricity and airtime securely via any Internet enabled device, such as a mobile, pc or tablet at any time. Due to the convenience and safety of this service, it received a positive uptake and is continuing to increase in popularity.

“It is our intention to further expand our product offering during the next 12 months to continue to meet the evolving merchant and consumer needs. Through this resolution, we are confident that we will be able to deliver yet another successful year.”

Staff Writer

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