While rumours have started to swirl over whether or not Samsung will reveal their much-anticipated Galaxy S5 smartphone at Mobile World Congress later this month, the organizing committee has confirmed that they will indeed.
Samsung recently sent out invitations to Samsung Unpacked 5, to be held at Mobile World Congress, and an accompanying video hinted that visitors might get a glimpse of the device. While it wasn’t confirmed, Mobile World Live confirmed the rumours.
“Samsung is set to launch its Galaxy S5 smartphone at Mobile World Congress this month, having announced its Unpacked 5 event will be held in Barcelona. The company will hold an event on the evening of Monday 24 February, marking the first time it has unveiled a flagship device at the event since the Galaxy S2 in 2011,” they said.
Late last year several media houses pegged the reveal around March with a consumer launch in April, but Mobile World Live said that the date has been brought forward – for several reasons. “The launch has been brought forward due to lower than expected sales of the Galaxy S4. Bringing the new device to market more quickly will enable it to reinvigorate its performance after a tough Q4.”
They added that the S5 would be one of the most important releases for Samsung. “The new flagship is especially important for Samsung’s position in the high-end smartphone market, where growth is hard to find and competition is fierce. In this space, the company has lost some momentum following Apple’s latest iPhone update.”
Charlie Fripp – Consumer Tech editor