MTN Business has introduced its new brand positioning campaign to the South African market. The ‘Welcome to the New World of Business’ campaign which features across multiple media channels, including television, digital and print was launched to the wider African audience in December 2013.
The campaign uses the story of the coffee bean to highlight how MTN Business’ integrated technology solutions are enabling businesses and stimulating the growth of enterprises of all sizes across business verticals segments.
The story of the coffee bean, demonstrates the extensive network infrastructure that enables MTN Business to be the ideal partner in the role of connectivity and integrated technology. The business value chain is captured from the harvesting of the coffee bean to the delivery of the coffee filled cup.
“The message is that our solutions can support and help business run a smarter, more efficient and profitable business regardless of size. We cater for all businesses from the start-ups to the multinationals.” says Kanagaratnam Lambotharan, MTN SA Chief Enterprise Business Officer.
“The campaign is launching across multiple channels including television, print, and digital. It sees MTN further distinguishing its evolving enterprise business unit from its consumer services. It is focused on how MTN Business customers can benefit from its world-class network not only in South Africa but also on the rest of the continent.”
The digital promotion can be viewed on www.mtnbusiness.com with customers able to follow and engage with the story online. This will give users an opportunity to gain a better understanding of the MTN Business offerings for the various market segments. The website also provides full details of products and services, ensuring that customers understand the product benefits.
“MTN Business is more than just a mobile services provider. The unit connects our customers to the ICT way of doing business and I believe it is the partner of choice when it comes to any convergence requirement.” concludes Lambotharan.