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Can bolstered leadership team turn Telkom SA around?

February 5, 2014 • Mobile and Telecoms, Southern Africa

Sipho Maseko, Telkom SA Group CEO. (Image source: File)

Sipho Maseko, Telkom SA Group CEO. (Image source: File)

New appointees Chief Marketing Officer, Mr Enzo Scarcella and Chief Procurement Officer, Mr Ian Russell have joined Telkom’s top leadership team which has been tasked with guiding the Company’s transformation.

Mr Scarcella and Mr Russell reported for duty yesterday at Telkom’s head offices in Pretoria. Mr Scarcella will today begin crafting a new brand, communication and marketing direction for Telkom and Mr Russell will apply himself to building a world class procurement function.

Mr Scarcella says, “The increasingly distinctive ICT landscape and Telkom’s rapid move towards convergence and connected homes and businesses, influences the way the brand needs to communicate with its various target shopper segments.”

“These are exciting times for Telkom as the Company strives to re-define and reposition itself. An integral part of the transformation journey is to revive the Telkom brand so that it again resonates in the hearts and minds of South Africans,” he adds.

Says Mr Russell,“Procurement is one of those functions that straddles all Telkom’s operations.  By focusing hard on improving our relationships with our suppliers, systemically engineering cost out of the organisation by improving our approach to value based procurement levers and driving a balanced sustainability agenda that improves our BBBEE profile, Procurement will add huge impetus to the overall Telkom transformation journey.

“Going forward, my team and I will put these, and all other elements of the procurement capability, under the spotlight to ensure we support the business as best we can,” concludes Mr Russell.

Staff Writer



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