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BlackBerry launches new Z3 smartphone

February 25, 2014 • Gadgets and Gaming, Top Stories

Smartphone and mobile handset manufacturer BlackBerry today announced new enterprise solutions, partnerships and smartphone models to enable enterprises and individuals maximize their productivity, communication and collaboration, at Mobile World Congress in Barcelona, Spain.

BlackBerry’s Executive Chair and CEO, John Chen

BlackBerry’s Executive Chair and CEO, John Chen

The launch of these solutions underscores BlackBerry’s efforts to deliver technologies across the entire mobile spectrum – from the enterprise to the end user.

“We have engineered a new strategy to stabilize the company and restore our customers’ confidence in BlackBerry,” said John Chen, Executive Chairman and CEO at BlackBerry. “The announcements made during Mobile World Congress demonstrate that BlackBerry is looking to the future and bringing solutions to market that matter most to our customers. These secure solutions emphasize our strengths in enterprise mobility, while empowering end users to become more productive with technologies that drive communications and collaboration.”

The BlackBerry Z3 smartphone is an all-touch BlackBerry 10 smartphone designed for customers in Indonesia. The stylish yet affordable 5” smartphone will come with the latest BlackBerry 10 OS, version 10.2.1, and exceptional productivity features. The BlackBerry Z3 is the first product to emerge from the Company’s strategic partnership with Foxconn.

“We are excited to introduce the new BlackBerry Z3, the first smartphone to emerge from our strategic partnership with Foxconn, which was announced in mid-December, 2013,” said John Chen, Executive Chairman and CEO at BlackBerry. “The BlackBerry Z3 embodies all that BlackBerry 10 offers, with its exceptional productivity features and reliable communications, in a stylish, all-touch design made affordable for customers in Indonesia.”

“BlackBerry is beloved in Indonesia and its loyal fans have made it a popular smartphone brand. This is why we are so proud to be able to help bring BlackBerry even closer to Indonesia with a fantastic product that will be accessible to even more Indonesians. This is only the beginning of what we know will be a long and fruitful partnership between Foxconn and BlackBerry,” said Terry Gou, Founder and Chairman, Foxconn.

The new BlackBerry Z3 smartphone is customized with access to local apps and Indonesian content and comes with the latest BlackBerry 10 OS, version 10.2.1, that will make the things you do every day faster and easier.

The BlackBerry Q20 smartphone is also an upcoming QWERTY smartphone that merges the power of BlackBerry 10 with the classic BlackBerry design and experience, realized with hard buttons as well as an integrated trackpad. With a new 3.5” touchscreen and keyboard with frets and sculpted keys, the device will feature the familiar workflow and efficiency that BlackBerry fans continue to value in a BlackBerry QWERTY smartphone.

The next generation of BlackBerry Enterprise Service (BES), BES12, will enable organizations to develop enterprise-grade applications that are quickly deployed to BlackBerry smartphones and other mobile devices. The BES12 platform will offer backward and future compatibility, unifying BES10 and BES5 on to one platform. The flexibility and scalability of the new BES12 architecture will also provide customers with the ability to move securely from on-premise to the cloud effortlessly and securely.

Staff writer

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