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96% of businesses not managing data effectively – KPMG study

February 18, 2014 • Mobile and Telecoms, Southern Africa

 

KPMG Capital Study reveals 96 Percent of businesses say they are not managing data effectively. (Image source: Google/blouinnews.com)

KPMG Capital Study reveals 96 Percent of businesses say they are not managing data effectively. (Image source: Google/blouinnews.com)

KPMG Capital recently announced findings from a recent data and analytics (D&A) report that reveal a stark disconnect between C-suite executives who realise the value of big data, but are unsure of how to effectively implement and manage their existing resources. Going beyond the data: Achieving actionable insights from data and analytics, which interviewed 144 CFOs and CIOs from multinational companies with annual revenues of US$1 billion or more, also discovered a large majority of executives (75 percent) find it difficult to make decisions around D&A, even though 99 percent consider it to be important to their business.

“We live in an increasingly data-driven world where D&A has the potential to revolutionise the way we conduct and manage business operations across the entire enterprise,” said Mark Toon, CEO of KPMG Capital. “From CEOs, to CFOs, CIOs and CMOs, the challenge for today’s executive is understanding how to draw actionable insights from data and turn them into tangible, genuine results. This report demonstrates not only the hunger to harness new D&A capabilities, but also the greater level of support that’s needed to operationalise these insights.”

“Equally, in Africa, advances in technology and the accessibility to data, means that organisations can now do more,” says Frank Rizzo, Africa Lead for KPMG’s Data & Analytics practice. “The success of MPesa, a mobile payment solution in Kenya, is a great example of how technology can be used to unlock significant value for users and businesses alike. It is the same with ‘Big Data’. Now that organisations have access to so much data, they must determine how to use it in a transformative way.”

“Fortunately, in Africa, many organisations are not burdened by massive legacy systems like those in the developed nations which must now grapple with adapting their systems and processes to take advantage of the move to Data and Analytics,” explains Rizzo

In November 2013, KPMG International announced the launch of KPMG Capital to accelerate innovation in data and analytics services and solutions. With the vast majority of executives (85 percent) struggling to accurately analyse and interpret their existing data, it is time for business executives to consider new approaches to D&A.

“KPMG Capital recognises that business leaders need better tools and processes to uncover valuable business insights,” added Mr. Toon. “Our mission is to fulfil this unmet need in the marketplace and accelerate D&A innovation to help unlock tangible value for KPMG member firms’ clients.”

Additional survey findings included:

  • 80 percent of executives agree speed is a key benefit of using D&A.
  • 69 percent consider D&A to be crucially or very important to their current growth plans.
  • While the majority of respondents (56 percent) changed their business strategy to meet the challenges of big data, 42 percent of executives admit integrating data technology into existing systems and/or business models is their greatest challenge.
  • More than half of all respondents (54 percent) identified their greatest barrier to implementing a successful D&A strategy was an inability to identify what data to collect.
  • 85 percent consider their biggest challenge with analytics to be implementing the right solution to analyse and interpret data.

“Similarly, in Africa, organisations are grappling with the issue of what data to collect and how to extract the value out of that data,” says Rizzo. “But skills development is by far the biggest challenge facing organisations on the continent.”

“In South Africa educational institutions have started to develop courses around data science but we will only see the benefit of this in years to come,” explains Rizzo.  “Right now decision-makers in boardrooms must come to terms with the value of data, particularly in light of privacy legislation.

“In most of the developed markets, privacy legislation has been in place for at least 20 years but on the continent there has been very little. South Africa recently enacted the Protection of Personal Information Act.  Organisations will need to factor this legislation into their planning if they wish to harness the power of data effectively.”

“From social media-based analytics to predictive modelling, the available solutions are endless. And so are the applications – from risk management and cost optimisation to identifying new revenue streams. KPMG Capital is at the forefront of bringing these new insights to businesses today,” said Mr. Toon.

Staff Writer

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