According to an IDG Connect Survey, 86% of buyers who invest in B2B IT make decisions using social networks.
A CIO Africa report claims the survey of over 400 enterprise decision makers revealed that 57% use social networking over other resources like professional networks, video sharing & reviews.
Bob Johnson, principal analyst and VP at IDG Connect is quoted by the publication as saying, “Buyers are using multiple social media platforms and communities during the purchase process. Buyers want to go to places they trust as they seek insight to make decisions and social media platforms, such as Facebook, have both reach and stature for many people.”
The report also suggests that Facebook and LinkedIn are used for education and research.
IDG Connect has affirmed that the growing influence of social networking will continue to impact the IT purchasing process – for example, in terms of lead generation – and that key stakeholders like vendors must be aware of this.
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Chris Tredger – Online Editor