Nigeria’s Encipher Group has made the decision to exit the consumer market with their Android-based Inye tablet, this according to CEO Saheed Adepoju.
After two years of being made commercially available predominantly in the Nigerian market, Adepoju says “exiting the consumer market is the right move for Encipher.”
“To concentrate efforts on Prossess (www.prossess.com), we decided to pull out of the consumer market,” Adepoju confirmed to IT News Africa.
The Inye tablet is a mobile Internet device, which allowed users to consume audio or visual services which include books, music, movies and web content.
“Our target market are people who would require a device with the above definition, however with the evolution of the tablet business, we believe the vertical market space will also enjoy a lot of attention within 6-8 months’ time with lots of devices targeted towards specific needs such as Health, Education etc. I believe we will also play in this space,” Adepoju told IT News Africa in 2011.
The company brought out two versions of the tablet, with INYE-1 retailing for about $160, while the premium INYE-2 retailed for around $300 with a data plan. The INYE-2 made use of a 1GHz dual-core processor, Android 4.1 and a 9.7-inch IPS 10-point capacitive screen.
Moving forward, Adepoju has confirmed that while the INYE will not be commercially available anymore, Encipher Group will focus its efforts on bundling the tablet with Prossess. “(We’ll) do enterprise apps for Prossess and provide tablets strictly for these vertical markets which Prossess plays in,” he said.
Prossess is a service that offers live traffic updates.
“Lagos is a natural case study because everyone knows how chaotic the traffic can be. Encipher will develop traffic counters that capture speed and vehicle type and send this remotely to our servers. Users can then text in using predefined structures and a response will be provided,” the Group states on their website.
Charlie Fripp – Consumer Tech editor