Namibia: Where PS4 demand is huge

January 18, 2014 • Gadgets and Gaming

Sony’s PlayStation 4 console has been available world-wide since late last year, and the African continent has been scrambling to get in on the action.
In South Africa, virtually all stock has been sold out, but one African nation is trying hard to stay ahead of ever-increasing demand: Namibia.

The PlayStation 4's newly-designed controller (image: Sony)

The PlayStation 4’s newly-designed controller (image: Sony)

According to New Era in Namibia, “as of yesterday (Thursday) afternoon only one retailer in Windhoek had the PlayStation 4 (PS4) in stock, but only four units were left. All other Namibian retailers however said that the popular gaming console sold out within 48 hours of receiving stock from neighbouring South Africa.”

South African-based Ster Kinekor Entertainment distributes the console throughout Southern Africa, and Mario Dos Santos, CEO of Ster Kinekor Entertainment, has revealed that demand is outstripping supply.

“It has been an interesting road full of surprises this last year in the lead up to the PS4 announcement and we are ecstatic that we’ve broken a SKE record with these sales thanks to our loyal customers and stakeholder support,” he said.

“The demand continues to overwhelm supply, but we’re working extremely hard to get PS4™consoles into the hands of customers as quickly as possible”, he added.

Sony announced in December that 4.2 million PS4 units were sold worldwide, and in South Africa the console broke the record for the fastest selling console in SA history.

“It breaks my heart if somebody’s got the money and they want a PS4 but we can’t sell them one,” said Sony Computer Entertainment’s UK boss, Fergal Gara.

Charlie Fripp – Consumer Tech editor

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