Huawei, a global information and communications technology (ICT) solutions provider with operations in Africa, and Arsenal Football Club announced over the weekend a new partnership, which will see the telecommunications company become the Official Smartphone Partner of the north London club on a global basis.
Tom Fox, Chief Commercial Officer at Arsenal Football Club, said: “We are delighted to welcome Huawei to Arsenal as an official partner. This is the first global deal we have signed with a Chinese brand, demonstrating our long-term commitment to the market through pre-season tours and sustained digital fan engagement.”
Huawei and Arsenal announced the global deal, which lasts until the end of the 2015/16 season at the Arsenal Training Centre with members of the first team including, Aaron Ramsey, Lukas Podolski and Mesut Özil along with manager Arsène Wenger.
The partnership will see global collaboration between the two brands, with Arsenal FC’s officials and players taking part in Huawei’s communication and promotional activities in the UK and overseas.
The partnership will also include exclusive offers, content and brand presence during Arsenal matches, as well as through the Club’s digital and social media platforms. In addition, Huawei will have access to the Club’s extensive marketing database and exclusive match day hospitality for competition winners at Emirates Stadium.
Mark Mitchinson, Executive Vice President at Huawei Technologies UK, said: “Huawei is delighted to partner with Arsenal, one of the world’s leading football clubs. We are a young, dynamic brand, as well as a technical leader in our field and this makes us a great brand match for a club with the global stature of Arsenal. We look forward to working with all the team at Emirates Stadium over the coming years.”