South Africa’s PlayStation distributor Ster Kinekor Entertainment announced on Friday last week that the PlayStation 4 (PS4) has officially sold out in South Africa in less than 24 hours, making it the fastest selling console in Ster Kinekor Entertainment history, according to its most recent sales figures.
The latest addition to the PlayStation hardware portfolio, which has been built for gamers and inspired by developers, was officially introduced in South Africa on Tuesday night, 10th December before going on sale at midnight on 16 December.
Ster Kinekor Entertainment advised that the PS4 beat the all records previously held by Sony’s PlayStation, PS2, PS3, PSP and PSVita.
“It has been an interesting road full of surprises this last year in the lead up to the PS4 announcement and we are ecstatic that we’ve broken a SKE record with these sales thanks to our loyal customers and stakeholder support,” , says Mario Dos Santos, CEO of Ster Kinekor Entertainment. “The demand continues to overwhelm supply, but we’re working extremely hard to get PS4 consoles into the hands of customers as quickly as possible”.
Dos Santos previously warned the South African market that there will not be enough PlayStation 4 consoles in the country to satisfy the growing demand.“In all honesty, there won’t be enough consoles available at launch on Friday. Most of the units we received was to satisfy pre-orders, but we will getting another supply drop just before Christmas,” Dos Santos told IT News Africa.
He added that gamers should look at the bigger picture in terms of units in the country. “If we look at the benchmark figures and the size of the South African market compared to the rest of the world, I think we got a fair allocation.”
At the same time Dos Santos said he was a bit disappointed that the Xbox One has yet to launch in South Africa because it stimulates the market and provides for fair competition. “The Xbox360 launched in South Africa before the PlayStation 3, so we know what it feels like being on the back foot. So we know how difficult it can be to get back to par. But with that said, we are excited about having a lead in South Africa.”
Charlie Fripp – Consumer Tech editor