Mobile operator MTN has partnered with Do Media in Nigeria to allow users access to MTN DoBox, a subscription service that provides access to the latest and most exclusive movies on their mobile phones.
“The initiative is borne out of the desire to deliver top-of-the-range entertainment to MTN’s subscribers at unprecedented and unrivalled speed,” said Senior manager, Consumer marketing, MTN, Saidat M’hammed Lawal.
The Mobile Cinema is a first of its kind and gives users access to Nigerian blockbusters, premiers and short movies by subscribing to MTN DoBox app. Users will rent to films on their mobile phones for a set time period.
“We are very lucky to have chosen the right partners, MTN, to promote this initiative and also this is one of MTN’s bold steps to deliver a new digital world to its customers. Indeed, this move has reinforced MTN’s leadership position in leading the charge in the delivery of invaluable digital world to ICT subscribers in Nigeria,” said the CEO of Do Media, Gafar Williams.
“The telecoms giant has continued to bring forth a large bouquet of ICT solutions and services that have been acclaimed by the Nigerian public to be highly innovative, valuable and keeping pace with the technological advancement of the western world,” he confirmed.
According to This Day, “the app leaves subscribers, who are lovers of premier and blockbuster movies, with no stress of going to the cinema to watch premier and blockbuster movies, as once, the app is downloaded and registration is done, subscribers can rent movies with a token, without further use of data, to access and watch movies.”
Movie producer and director, Charles Novia, said the product would go a long way to solve the distribution challenges confronting the industry. “Now that technology has met with creativity, I believe Nigerian movies will be taken to the next level. As one of the producers, who has his movie on MTN Dobox, I must commend MTN for this initiative; now our films can reach everyone’s hand in a jiffy” he said.
Charlie Fripp – Consumer Tech editor