Microsoft’s Xbox One gaming console hit store shelves and online traders on Friday, much to the delight of millions of fans participating in global launch celebrations, watching a live broadcast on Spike TV and in line at retail stores.
The hotly anticipated, new-generation games and entertainment system from Microsoft Corp. brings the best games, live TV, Skype, sports, fitness, music and is available now in 13 markets worldwide, including the U.S., Canada, Mexico, Brazil, Australia, New Zealand, the U.K., France, Germany, Spain, Italy, Ireland and Austria.
In London, Xbox One turned entertainment epicenter Leicester Square into Xbox One Square with a glowing, green nexus and fan festivities throughout the day.
In New York, zombies, Roman soldiers and jaw-dropping supercars converged on Times Square.
As billboards glowed green, Macklemore and Ryan Lewis helped 1,000 fans count down to midnight with an electrifying performance at Best Buy Theater, while thousands more celebrated in Times Square.
Across the country in Los Angeles, Hollywood’s biggest gamers walked the green carpet and mingled with fans who came out to try Xbox One games and enjoy beats courtesy of deadmau5. Similar spectacular celebrations also occurred in the other Xbox One launch markets.
“We have the best community of gamers around the world, and this was on full display last night,” said Marc Whitten, chief product officer, Xbox. “The launch of Xbox One is truly Day One. Today is the beginning of the future of entertainment, and we could not be more proud to deliver Xbox One to fans around the world.”
“We believe a truly next-generation system must deliver not only incredible games but also all of the entertainment you love in one device,” said Yusuf Mehdi, corporate vice president of Marketing, Strategy and Business, Xbox.
“From your favorite games, to the hottest TV shows, movies and music, to surfing the Web, to Skype conversations with your family and friends, only on Xbox One can you instantly switch between all of your entertainment and snap them together — all with the sound of your voice.”
There has been no confirmation from Microsoft South Africa as to when the device will launch locally.