Executive leadership at Africa-focused business solutions integrator Business Connexion have indicated the Company’s objective to expand its reach into key markets, with areas like security, data and analytics earmarked for business generation. In support of its reach and desire to connect with the continent, this week the Company announced it will host the MyWorld of Tomorrow Africa EXPO (MWOT), a technology exhibition and conference, to be held at the Sandton Convention Centre in Johannesburg on 16– 18 October 2014.
The event is a fresh platform for various types of technology brands and businesses to exhibit technology solutions, ideas and innovations that will build the next generation of techno savvy African enterprises and individuals in different industries.
The Company made the point that there is no other forum of this kind which facilitates direct interaction and communication between technology service providers, adopters and consumers at this level.
“We have a firm understanding of our role as African leaders in the industry, and we’re stretching our relationships with our eco-system of leading technology vendors and thought leaders to deliver a unique, world-class empowering experience for the continent.” said Matthew Blewett, Business Connexion Chief Operations Officer.
The MyWorld of Tomorrow Africa EXPO is a manifestation of Business Connexion’s mission statement: To enrich communities by making the impossible possible, through technology and a proactive approach to the further development of Information and Communications Technology into priority development areas such as business, education, health, and the environment.
Although Business Connexion’s current target audience is large enterprises, this event will also have a distinct consumer focus, aimed at bridging the already narrowing gap between large technology producers and the man on the street.
“The continent’s access to technology is growing, and we know that the real power of interactive technology lies with people, particularly the youth, so we will also be engaging the youth of the continent, not only to ensure that they have the necessary knowledge and ability to adapt and utilise technology to make a positive impact in their lives, but also creating platforms for them to share how they see the future impact of technology on our continent.” said Blewett
Another key priority of the EXPO is the empowerment of small businesses. Specific areas will be dedicated to addressing small business technology challenges and opportunities, “We have some exciting initiatives lined up to expand their knowledge of technology and the enterprise, so that they are able to play a much bigger role in the continent’s economic and social development.” said Benjamin Mophatlane, Business Connexion Chief Executive Officer.
Mophatlane stressed the importance of the continent to the business, indicating that regions such as Nigeria and Kenya as key growth markets. He also emphasised that whereas the outsourcing market in South Africa has matured, it is gaining traction in other parts of Africa and there is renewed focus on the service level agreements, leading technology and skills sets.
Both African and international delegates, exhibitors, speakers, thought leaders and media will be invited to take part in the event that will set the agenda for technology solutions for the African continent.
The MyWorld of Tomorrow EXPO will bring together 5 zones never before realised in an event of this nature. A Conference Zone will provide space for learning and sharing ideas about our future. The Launch and Demonstration Zone will provide a unique venue for the launch and demonstration of new products facilitated by strong media presence.
The EXPO Zone will showcase technology solutions for the future provided by the leading technology companies and targeted at diverse communities from business, to government to the consumer. The Experience Zone will provide unique spaces where visitors can experience the technological future in a participative way, a fun experience for young and old. Finally, the Connexion Zone will provide unique spaces where event delegates can connect and imagine the future. Learn. See. Touch. Experience. Connect, with MyWorld of Tomorrow.
Chris Tredger – Online Editor