Troubled BlackBerry attempts to quell fears

October 15, 2013 • Gadgets and Gaming, Top Stories

Troubled smartphone and device manufacturer BlackBerry has penned an open letter to allay fears that the brand is actually in trouble. The letter has been published in numerous publications around the world, including South Africa, in which it drives the message “You can continue to count on BlackBerry.”

Thorsten Heins, President and Chief Executive Officer of BlackBerry (image: ZD Net)

Thorsten Heins, President and Chief Executive Officer of BlackBerry (image: ZD Net)

In September BlackBerry released their financial results for the second quarter, and posted a 49% loss from $3.1 billion in the previous quarter to approximately $1.6 billion and down 45% from $2.9 billion in the same quarter of fiscal 2013.

In the letter, BlackBerry went on to explain that they have a large cash reserve with no debt, and have implemented a turn-around strategy.

“We have substantial cash on hand and a balance sheet that is debt free. We are restructuring with a goal to cut our expenses by 50 percent in order to run a very efficient, customer-oriented organization,” the company said in the letter.

“These are no doubt challenging times for us and we don’t underestimate the situation or ignore the challenges we are facing. We are making the difficult changes necessary to strengthen BlackBerry. One thing we will never change is our commitment to those of you who helped build BlackBerry into the most trusted tool for the world’s business professional.”

Concluding the letter, the company highlighted that they have the Best in Class Productivity Tool, Best in Class Security, Best in Class Enterprise Mobility Management and Best in Class Mobile Social Network.

Although BlackBerry Messenger failed to launch for iOS and Android on the date Blackberry intended, the company said that it remains committed to releasing the service. “We are bringing the most engaging mobile messaging platform to all, with our BBM launch for Android and iPhone. There are already around six million customers pre-registered to be notified of our roll out. This number is growing every day, and speaks to the tremendous opportunity we have to expand BBM beyond BlackBerry smartphones to make it the world’s largest mobile social network.”

“You trust your BlackBerry to deliver your most important messages, so trust us when we deliver one of our own: You can continue to count on us,” the letter concluded.

Charlie Fripp – Consumer Tech editor

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