With the anticipated increase in mobile data volume and subsequent pressure on regional mobile operators, Mobile operators in Kenya could ease mobile data traffic and effectively support 3G, LTE and HSPA networks by offloading mobile data traffic to Wi-Fi.
This is what senior consultants within Cisco Consulting Services for Middle East and Africa advocate according to a report by Capital FM
Senior Manager within the Services division Irfan Verjee is quoted as saying that by doing this, mobile operators in the region can benefit from Wi-Fi by saving on costs and generating revenue.
“Mobile operators need to embrace Wi-Fi to complement and reduce the load on the high-speed packet access (HSPA) and long-term evolution (LTE) spectrum. Our studies prove that ‘Mobile data offload’ will enable mobile operators to maximize the benefits of Wi-Fi resulting in cost savings. From a revenue perspective, operators are poised to gain revenue from connectivity, churn reduction and most importantly data analytics and value added services based on the unique capabilities (e.g. Location Based Services) of Cisco’s Wi-Fi technology. Overall, mobile operator CXOs must consider Wi-Fi technology as a new business model to return value to their shareholders,” he said.
According to Cisco, Wi-Fi may represent the solution to bolstering wireless internet access by bringing in higher speed, better security and availability on multiple devices.