On Wednesday 04 September Nokia South Africa offered local media the opportunity to view a number of products that are scheduled for release to the African market. Although the portfolio included a number of current models, the objective was to showcase all products the company is currently working on.
Gerard Brandjes, Vice President for Nokia in South and East Africa said the company often leads on price points for the region. “We bring devices such as the Asha series into the market at prices that have previously never been seen in the mobile phone space. It’s one of our key drivers,” he explained during the showcase.
He also highlighted that there are currently over 170 000 apps on Microsoft’s Windows Phone store, while there are over 150 000 items on Nokia’s Store. “The Nokia store has over 10-billion downloads to date, and there are millions of downloads each day,” he said.
Brandjes also mentioned that as the internet and the online community move towards being more socially connected, the Company has a solution for social situations. “We believe that our devices are very innovate. Things are more towards being more social, and we actually have a Nokia phone that has a vice-activated function for taking selfie photographs.”
Ifi Majid, Nokia’s head of Global Smart Device Experiences unveiled the features of the new Lumia 1020 – the company’s new flagship model, and said that Nokia would like to change the way people take photographs.
“It’s our new flagship model, and every time they take a picture, we want them to take the best picture they can with the best quality. We think it will change the way people create and share images,” he said, referring to the Lumia 1020’s 41-megapixel camera.
“Clearly the back is now the new front, as it has a 41MP camera at the back. The phone’s camera is the centre of attention, and we tried to create something that would revolutionise photography but still being pocketable,” he explained.
Nokia previously released a smartphone with a high resolution camera, but Majid explained that the Lumia 1020 is doing things a bit differently.
“It was a huge engineering challenge. We wanted to achieve what we did with the Lumia 920, but better the low-light quality functionality – that is why we went with a backside illuminated sensor. We also introduced dual capture, which allows people to make separate images from one big photo because of the 41MP camera.”
While it takes images at 41mega-pixels, Nokia understands that pictures that are 8Mb in size cannot be easily shared on social networks and for that reason they created Oversampling for the Lumia 1020.
“The taken images are about 8Mb is size, but we introduced Oversample for sharing on social network. It pushes 7 pixels into 1 pixel to reduce the size of the image, but not the quality. Image stabilisation is also included for the camera app, and is actually on ball-bearings, so if you shake the phone you will be able to hear them.”
The device is capable of capturing full HD video recordings and Nokia enhanced the microphone to minimise distortion. “Video recording is up to 120dB of distortion-free recording and also in HD,” Majid said.
In term of accessories, the Lumia 1020 will be available with a camera grip that can be used with a tri-pod for better grip and a wireless charging shell.
Charlie Fripp – Consumer Tech editor