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Kaspersky Lab unveils Kaspersky Internet Security – Multi-Device

September 4, 2013 • Security

Kaspersky Lab today announced the online availability of Kaspersky Internet Security – Multi-Device, in South Africa – a new security product that provides premium protection for the world’s most commonly-used devices.

Kaspersky Lab today announced the online availability of Kaspersky Internet Security – Multi-Device, in South Africa (image: Charlie Fripp)

Kaspersky Lab today announced the online availability of Kaspersky Internet Security – Multi-Device, in South Africa (image: Charlie Fripp)

This state-of-the-art solution protects not only Windows PCs, but also Android smartphones and tablets and Mac computers, allowing for the easily securing of any combination of devices with one activation code.

It’s the Same Internet – The Case for Multi-Device Protection:

According to B2B International’s B2C Global Brand Tracker Survey in April 2013, the average household has 4.5 Internet-connected devices, meaning the days of a family accessing the Internet through one or two shared desktop and laptop computers is ending.

The more devices consumers purchase, the greater the chore becomes in keeping these devices maintained and updated. With Kaspersky Internet Security – Multi-Device users have a single activation code for multiple devices and a single start-date that makes it easier to handle their multi-device digital life.

Says Alexander Erofeev, Chief Marketing Officer, Kaspersky Lab; “The average user shouldn’t be forced to spend hours researching, purchasing, and installing multiple security products on each of their devices, and with Kaspersky Internet Security – Multi-Device, we’ve made the path to protecting all of a user’s computers and mobile devices straightforward and easy. Our customers can purchase one product, install a single license on all their computers and mobile devices, and move on with their day confident that they’ve made the smart decision.”

Smartphones and tablets have become the new standard tool for browsing, interacting, and shopping online, but despite their popularity, many users are still persistent in their belief, that Internet Security solutions are mainly required for PCs.

So far, more than 50% of Android users and over 60% of Mac users consider that protection is not necessary for their devices. Though devices used to access the Internet have become smaller, they are being used to access the same Internet as the traditional computers, and are therefore targets for online cyber threats.

Mac computers, smartphones and tablets regularly become a target for cyber criminals who adjust their tactics and targets when they spot new opportunities to steal money.

There are also common threats posing risks for users of different devices no matter under which operating system. Among them are phishing and spam.

Anti-virus and anti-phishing technologies in Kaspersky Internet Security – Multi-Device block malicious and phishing links sent via social networks (Facebook, Twitter, etc.), e-mail and other ways. Furthermore, they inform about suspicious links in short messages sent to mobile devices.

Adult content also belongs to common threats faced by users of multiple devices. Children often use their parents’ devices – they play various games, surf on the Internet, communicate in social networks or even try to purchase some software, goods or services online with parents’ credit cards. Such web experience can be harmful not only for children’s’ psyche but can lead to problems with computer security and family budget safety.

The Parental Control module in Kaspersky Internet Security – Multi-Device both for Windows and Mac computers allows parents to control how their children use the Internet – with this instrument they can block web sites with undesirable content, restrict time that a child can spend in the Internet, and prevent little users from giving personal information out.

One of the most frequent scenarios of using electronic devices is to make online purchases. As for today, 82% of users buy various goods on the Internet. Due to a number of technologies integrated in Kaspersky Internet Security – Multi-Device, web shopping can be fully protected.

Anti-Phishing for Windows, Android and Mac, Security Keyboard for introducing financial data on PCs and Mac computers, and Safe Money technology for Windows provides enhanced security for using online banking or payment systems like PayPal, WebMoney, etc, as well as for online shopping.

Concludes Erofeev; “Kaspersky Internet Security – Multi-Device provides real-time protection against new and emerging Internet threats for all connected devices of the user. Still it has all of the innovative functions to guarantee safety for one of the vastest group of users – those ones that possess Windows PCs. Right up their alley the developers have improved existing technologies and added totally new instruments to reach the highest level of security for multiple devices.”

Staff writer

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