Data subscriptions drop in Ghana

September 12, 2013 • Mobile and Telecoms, Top Stories, West Africa

According to Ghana's NCC, data subscriptions havereportedly declined. (Image source: Ghana via

According to Ghana’s NCA, data subscriptions havereportedly declined. (Image source: Ghana via

Despite a major boost in overall mobile penetration in Ghana, the county’s telecommunications regulator announced that the country had seen a drop-off in the total number of data subscriptions in the country through the end of July. According to the National Communications Authority (NCA), the overall data subscribers fell by 1.3 percent to 10.24 million.

The NCA reported that MTN’s subscriber base increased from 5.92 million in June ending to 5.97 million, representing a 75.70 percent market share.

Vodafone recorded a rise of 4.9 percent in data subscriptions to 1.07 million which represents 10.51 percent of the market.

Tigo had a 13.69 percent market share or 1.42 million data subscriptions. Airtel’s subscriptions decreased by 13.0 percent from 1.77 million to 1.53 million subscriptions in July. Glo’s subscriptions increased from 310,085 in June to 293,740 in July, which represents 2.84 percent of the total market. Expresso’s market share dropped marginally and it ended July with 47,265 subscribers.

The drop in overall data subscribers is a worry for the telecommunications sector, which in recent years, has seen sustained growth. Some experts and telecom executives worry an increase in prices will stifle the process of attracting new users.

* Image via Shutterstock

David Eto

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