Electronics manufacturer Apple last night revealed two new iPhone models and announced the official launch date for their highly-anticipated operating system iOS7.
In the first announcement, Apple unveiled the iPhone 5s, a follow-up to its flagship iPhone 5 model. According to Apple’s senior vice president of Worldwide Marketing Phil Schiller, the handset is “the most forward-thinking phone we’ve ever created,” and will be available in three colours: black, silver and gold.
The company also revealed that the device will make use of a 64-bit A7 processor that has twice the amount of transistors as its iPhone 5 predecessor, while the CPU and GPU will be twice as fast.
“iPhone 5s sets a new standard for smartphones, packed into its beautiful and refined design are breakthrough features that really matter to people, like Touch ID, a simple and secure way to unlock your phone with just a touch of your finger,” Schiller added.
According to the company, the device includes the new M7 motion processor that gathers data from the accelerometer, gyroscope and compass to offload work from the A7 for improved power efficiency.
For added security, the s-model makes use of Touch ID which uses a laser cut sapphire crystal, together with the capacitive touch sensor, to take a high-resolution image of a fingerprint and intelligently analyse it to provide accurate readings from any angle – in order to unlock the phone.
In terms of emerging markets, Apple revealed the cheaper iPhone 5c. “iPhone 5c is built on a foundation of features people know and love like the beautiful 4-inch Retina display, blazing fast performance of the A6 chip, and the 8 megapixel iSight camera – all while delivering great battery life,” Apple explained.
The model will be made available in blue, green, pink, yellow and white. “iPhone 5c is everything iPhone 5 was and more, in an all-new design packed with great features,” said Schiller. “iPhone 5c is designed with a beautiful polycarbonate enclosure that looks and feels so solid in your hand.”
Apple also announced that iOS 7 will be made available on 20 September, and features a host of new additions.
“iOS 7 features a stunning new user interface, completely redesigned with an elegant color palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Photos, Safari, Siri and introduces iTunes Radio, a free Internet radio service based on the music you listen to on iTunes,” Apple concluded.
Charlie Fripp – Consumer Tech editor