An agreement between US electronic payment service provider, iSend, and Africell Sierra Leone and Gambia allows expatriates from these regions in Africa to top up the airtime of phones belonging to family members or friends.
According to a report published by Concord Times, consumers in the US, Canada, United Kingdom, Europe and the Middle East can visit more than 150 000 iSend retailers and purchase airtime for subscribers who are based in other parts of the world.
Dan Lambert, Vice President of Carrier Relations at iSend, is quoted as saying, “iSend’s direct arrangement with Africell marks our continuing efforts to partner with dominant carriers worldwide to offer our customers maximum convenience. We look forward to working with Africell Gambia and Africell Sierra Leone to create attractive offers for their esteemed subscribers”.
The Commercial Director of Africell Sierra Leone, Zein Annous, said the Company has secured about 60% of the market share and that the partnership with iSend makes it easier for prepaid customers to have their mobile phones topped up, writes Concord Times.
He reiterated that there is no charge to those using the service top up Africell Gambia or Africell Sierra Leone subscribers.