French telecommunications Group Orange is launching an international money transfer service at a competitive price called “Orange Money International Transfer”. The offer is available between Mali, Senegal and Cote d’Ivoire.
Every year, 200 million euros are moved between those three countries in the form of money transfers. With the new service, Orange meets the needs of the growing number of Orange Money customers.
Orange Money International Transfer allows money to be sent and received from one’s mobile phone with complete security. Users no longer need to have cash with them when they travel, and sending cash doesn’t have to be done by a third party.
For example, a customer in Cote d’Ivoire can send money directly to friends and family or to suppliers in Mali or Senegal with their Orange Money account. All the sender needs to do is to dial #144# from his or her mobile phone, then enter the Orange telephone number of the recipient and the amount to be sent. The money is immediately available in the recipient’s account to make payments, purchases or transfers, or it can be withdrawn at a nearby location from any Orange Money distributor. If the recipient is not yet an Orange Money customer, he or she can easily open an account free of charge.
“In launching Orange Money International Transfer today, several months of work to simplify life for our customers come to fruition. We are proud to be the first operator to offer customers the ability to make international money transfers between mobile phones in this area of Western Africa,” says Thierry Millet, Director of the strategic NFC and payment program at Orange.
Orange’s goal is to expand this first-of-a-kind service in Africa to other countries in which the Group is present. Available in 13 countries in Africa and the Middle East, Orange Money has more than 7 million customers today.
This objective has been echoed by the company’s business subsidiary, Orange Horizons, which last month announced a partnership with Nashua Mobile in South Africa aimed at local travellers and those from abroad.
In May, Jean-Luc Lasnier, General Manager and Vice President for Middle East and Africa (MEA) at Orange Business Services, the company’s B2B division, reiterated the company’s vision for Africa and its strategy going forward, based on focus and securing presence.
Chris Tredger, Online Editor