Samsung Electronics South Africa today announced the official preview of its next-generation ultra-large screen TV, the 85-inch Ultra High Definition (UHD 85S9), which offers consumers one of the best viewing experiences currently available on the market, in a form factor that revolutionises conventional TV design.
“Even though UHD content is not yet widely available, Samsung is committed to providing its customers the latest technology innovation that they can draw immediate benefit from,” says Lance Berger, Head of Product Marketing TV/AV at Samsung Electronics South Africa.
Blending technology excellence with exquisite design, the state-of-the-art 85S9 offers four times the resolution available on existing Full HD displays to deliver crystal-clear, unmatched clarity and vivid picture quality.
The 85S9 also includes Samsung’s proprietary up-scaling engine which can convert HD or Full-HD to UHD-level picture quality by restoring detail information to create greater precision for real-life picture excellence.
“Premium televisions have unique identities and the 85S9 certainly ushers in a new category of design,” says Berger.
The unique design creates the impression that the makes the TV is floating within its frame and showcases the classic, minimalist concept with a large, 85-inch display. A single cable is discreetly wired into the base, while a separate 1-connect box combines all other inputs into a central location eliminating clutter. At 85 inches, its large screen size contributes towards Samsung’s effort to meet consumer demand for larger-screen TVs, which is the fastest growing TV segment in the world.
“Samsung sought to have the TV’s elegant frame and panel serve as the focal point for home theatre enjoyment. Rather than a home appliance, Samsung is aware that the TV has become an integral part of the interior décor for the home that enhances the aesthetic value of the environment it is placed in, and we believe the 85S9 does just that,” continues Berger.
Samsung is also addressing the current inconsistent UHD content standards with the 85S9, offering timeless compatibility with any type of upcoming UHD content with a build in Evolution Kit. The Evolution Kit ensures that consumers are able to take advantage of software as well as hardware developments as they occur in UHD and upgrade to the latest version.
Consumers will now be able to watch UHD content regardless of standardisations – now and into the future – as the Evolution Kit will update the TV to meet the latest standards.
Rounding off the state-of-the-art 85-inch TV is an immersive audio experience to match its screen excellence, with 120-watt array speakers built seamlessly into the frame of the television - approximately six times that of general TVs.
“Samsung 85S9 delivers a premium viewing experience that is completely custom-designed for the discerning consumer. Samsung has reached new frontiers when it comes to the design elements as well as technology used. This is by far one of the most technologically innovative sets in the world today,” concludes Berger.
Samsung is offering a special introductory price of R385 000 on the 85S9 until 24 July which includes several unique value-added benefits. These include a five year exclusive warranty, free delivery and home installation as well as four years of free hardware and software upgrades with the bundled Samsung Smart Evolution Kit.