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Movement into Africa on the cards for Orange, Nashua

June 14, 2013 • Mobile and Telecoms, Top Stories

Following the announcement of a partnership targeting travellers between Europe, Africa and South Africa, French telecommunications services provider’s Orange Horizons and South African mobile operator Nashua Mobile do have plans to service other key regions in Africa.

Orange and its newest partner Nashua Mobile plan on engaging other African regions going forward. (Image source: File)

At the launch of the partnership in Johannesburg yesterday Sébastien Crozier, CEO of Orange Horizons, said there is interest in Mauritius and Kenya in the short term, and longer term plans to bring in key regions that Orange has a presence in, including Cameroon, Ivory Coast and Uganda, amongst others.

In South Africa the first Nashua Mobile stores to incorporate Orange products and an in-store Orange-brand presence will be in Sandton City in Johannesburg, Brooklyn Mall in Pretoria and both Icon Centre and Canal Walk in Cape Town.

All products will also be available through the online store for travellers not passing through these areas. Both the online and physical stores will offer SIM cards from the Orange footprint, starting with France and Botswana.

These will be marketed in particular for professionals or tourists travelling from South Africa to countries in which Orange is already present. This will allow travellers to be able to better prepare their journeys, like having their local phone number before their trip.

South Africans going to France will be able to purchase offerings including Mobicarte Holiday package; prepaid SIM cards and top-up vouchers, le domino mobile hotspot, amongst others.

“Nashua Mobile has more than 150 retail outlets and more of those stores will roll out the Orange brand over time. The company’s focus is on saving its customers time and money, so cutting communication costs when they travel abroad is a key part of that goal. The advice and solutions available from Nashua Mobile will give Orange clients landing in South Africa or South Africans heading into Orange territory the best and cheapest possible services”, said Mark Taylor, CEO of Nashua Mobile.

“Orange already offers to its roaming customers great deals across its entire footprint, but we will now be able to offer services in a physical space for French and Botswana customers visiting South Africa, where the Group is not present as an operator. In addition, South Africans will be able to better prepare their trips abroad by subscribing to services offered by Orange France or Orange Botswana before they have even left home!,” Crozier added.

Chris Tredger, Online Editor

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