Sony Mobile launched the Xperia Z tablet to the South African market yesterday, demonstrating a fresh approach to tablets and connection with the Xperia X smartphone, which launched last month.
“The unit is designed to entertain. Built into it is a multi-brand remote control so you can control all of your devices directly from the unit,” Andrew Fraser, newly-appointed channel marketing manager for Sony Mobile South Africa told the media at the launch event in Cape Town.
With a 10.1” Reality Display, the unit is powered by 2GB of RAM, a 1.5Ghz Snapdragon S4 Pro quad core processor and the Mobile BRAVIA Engine 2, and is also water-resistant.
“The Snapdragon S4 Pro has a dedicated Adreno 320 GPU (graphics processing unit). This is two times faster than the previous Adreno processor and it means you can play the most advanced, visually stunning 3D games, and browse the web quickly and smoothly,” Sony said in a statement.
In terms of connectivity, it has a built-in LTE/4G modem as well as Wi-Fi and WiFi Hotspot functionality, HDMI via MHL support, NFC and Bluetooth 4.0 wireless technology. The unit also sports many of Sony’s built-in functionalities such as Screen mirroring, Throw, TV side view, and a remote control application.
For taking pictures, it has an 8 megapixel camera built into the back of the unit that makes use of the Exmor R mobile sensor. The camera is also capable of 16x Digital zoom, and features a Front-facing camera of 2.2 MP which can record in 1080p.
“The tablet is part of the strategy and Sony is pushing mobile very hard and mobile is everything you can bring across,” Mark Fenzel, sales director for Middle East and Africa at Sony Mobile Communications, told News24.
But Sony also added that while the tablet is the main component, the experience for the user also plays a large role. “It’s not only about hardware right; it’s also about how you connect all those devices together. It’s how you can connect all those devices and get the consumer a fantastic experience in terms of making it easy; make it simple,” he said.
The unit will retail for about R9000 (approx. $100).
Charlie Fripp – Consumer Tech editor