Optimus Technology and Telecommunications, a regional Value Added Distributor (VAD) of IT and telecommunications products, announced the launch of its new subsidiary called Optimus Ventures, which will focus on funding and enabling companies that bring innovation in technology and establish their Middle East and Africa foray by promoting their technologies in the region. With this new venture, Optimus hopes to encourage growth of technology innovation in the Middle East market.
“We are happy to launch Optimus Ventures, our latest initiative to encourage start-ups, which bring innovation in technology to build new products and business models. Depending on the business needs of the company, Optimus Ventures will fund the business and help the company to bring their technologies to the Middle East and Africa market. We are looking to invest in technologies that can help our regional market needs and cover the technology gap efficiently and effectively,” says Meera Kaul, Managing Director of Optimus Technology & Telecommunications.
Optimus is a reputed Value Added Distributor (VAD) with a solid network of value-added resellers, systems integrators and solution providers across the Middle East, North Africa and Asia. The company offers its channel partners a single window solution for a wide spectrum of products catering to their entire technology, telecom and security needs.
Optimus’ in-depth understanding of the local channel ecosystem, its market thought leadership and innovative business model has enabled it to be a vital link in the technology value chain, connecting technology and technology enabled services to the end users through a skilled channel. The company has always focused on creating a pure value business through relationship with product vendors that require considerable value supply chain requirements.
Over the last year, Optimus grew its business by adding new global vendors to its portfolio, growing its regional presence by adding new channel partners, investing in qualified human resources in several countries and carrying out successful loyalty and value-add programs such as WAFA, Optimus Academy, Optimus 360, Primero and Optimus on Cloud to enable and support channel partners to sell and implement Optimus’ products better. Optimus Ventures is the latest initiative by the company to encourage new ideas, technologies and business start-ups and help them promote their business in the Middle East market.