Struggling mobile manufacturer Motorola yesterday revealed that it will soon launch a new smartphone called the Moto X. The device will also be the first Motorola smartphone to be assembled in the USA, in the same factory where Nokia phones used to be assembled.
“It’ll be the first Motorola smartphone built in the United States. It’ll be built in Texas — we’ll employ around 2,000 people. Its right outside of Fort Worth in a 500,000 square foot facility that was previously used to build Nokia phones,” said Motorola’s Dennis Woodside.
Motorola gave a bit more details as to why they decided to move to Texas in a press statement. “There were a few reasons why we decided to do this. There are several business advantages to having our Illinois and California-based designers and engineers much closer to our factory. For instance, we’ll be able to iterate on design much faster, create a leaner supply chain, respond much more quickly to purchasing trends and demands, and deliver devices to people here much more quickly. And as a part of Google we’re being encouraged to take big bets on things that make a difference.”
Woodside also announced that the device will be made available on a bigger scope – which is rather unusual for Motorola. “The Moto X is going to be broadly distributed — that’s a first for Motorola in a number of years. The support of the carriers has been fantastic,” he added.
Battery life has been a constant struggle for mobile phone makers, but Woodside revealed that they might have a solution – and also let slip that the Moto X will have two processors. “I’ll save the details for later, but [the industry issue of] battery life is a huge problem. Motorola has some of the world’s best engineers and systems designers who spend their lives on that problem. There are two processors in the device that creates a system that allows you to do such a thing.”
The device will apparently be available to consumers in the US by the middle of the year, but there has been no word regarding South Africa as the company significantly reduced their presence in the African region last year.
Charlie Fripp – Consumer Tech editor