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Samsung to drive content for African market

March 13, 2013 • Mobile and Telecoms

Today at its 2013 Samsung Africa Forum, taking place in Cape Town, South Africa, Samsung Electronics Africa announced how the company is embracing market trends and demands by addressing the growing need for content and services specifically designed with the African market in mind.

Thabiet Allie, Head of Content and Services for Samsung Africa (image: Samsung)

Says Thabiet Allie, Head of Content and Services for Samsung Africa: “Content, applications and services are a growing market. In fact, by the end of 2014, Gartner* forecasts that more than 185 billion applications will have been downloaded from mobile app stores, but how many of these are really tailored to the African market? We have recognised the opportunity in the market, as highlighted by Gartner and others, to provide engaging and relevant local content and services as smartphones are becoming more accessible to all Africans.”

Samsung is aggressively creating and providing localised African content, services and apps for smartphone and tablet users – in turn contributing to the enrichment of the local software ecosystem. In line with Samsung’s continuous innovations in meeting the demands of a variety of consumers and ensuring they remain locally relevant in bringing new and exciting content to market, through various partnerships, Samsung is proud to announce the addition of three new services:

The Kleek: Dynamic New Music Service, specific for Africa – The Kleek

Samsung, in partnership with Universal Music Group and various independent African music labels, have launched a Pan African mobile music service called The Kleek. The dynamic new platform will provide the continent with seamless access to the very latest music and music news via mobile phones, simultaneously enhancing the value of Africa’s booming recorded music business. Designed and built specifically for Africa, The Kleek will bring music lovers closer to their favourite artists, while also providing artists with valuable access to a wider Pan African audience. The Kleek will initially be available on smartphones only, but will later become accessible via Samsung tablet and personal computers too. Users can access the service free of charge for the first year, paying just for the cost of data.

Content will include bespoke artist and celebrity playlists; genre-based playlists (, pop, dance and urban); exclusive album previews and Top Charts – both local and international. Numerous artists and record labels will contribute content, ensuring that the Kleek is a truly global music brand, delivering premium content to Africa’s avid music lovers. In addition, electronics manufacturer Samsung will be the exclusive mobile brand and partner for the Kleek for the next two years.

Train like a professional with Smart Trainer

Samsung also introduced quality sports training for everyone and what better way than to be trained in your sporting activity of choice, in the comfort of your own surroundings, by true professionals? Smart Trainer aims to serve anyone who is in need of quality sports tuition by true sporting professionals who have competed on an international level and are respected in their field given their knowledge in their respective sport disciplines.

Whether you are looking for a way to push your skill to a new level or maybe just starting out and need a solid foundation, Smart Trainer is not only the ideal platform for people of all ages to start participating in a community focused around all things sport and to interact with their favourite sports personalities on a coaching level, but it is also the only type of service available for all types of sport in one central location, with such quality and professional level of players. It’s time to get training. Currently the service boasts numerous well known South African heroes such as Ernie Els, Victor Matfield, Albie Morkel and Chiliboy Ralepele, and will be expanding soon to include other regions such as Nigeria, Ghana, Kenya and Angola.

Get reading with eKitabu

eKitabu is opening the world of eBooks to Kenya. eKitabu lets you search for books that you want to read, buy them using MPESA or a credit card, and then – most importantly – read them on any Samsung Android mobile phone or tablet. The app also has a fully featured eReader where you can change font size, search, add bookmarks and store eBooks on your device to read them later without a data connection. The app provides access to more 250,000 ebooks including best sellers from Kenya, Africa and around the world, as well as text books and educational reading material – opening the world of ebooks to students and consumers across Africa.

“Samsung’s commitment to Africa extends beyond just technological innovation, but towards being a contributing member to the African society and a supporter of regional development. Our Built For Africa strategy, which extends to our content and services realm as well, aims to create sustainable opportunities that empower people to live a smarter lifestyle,” concludes Allie.

These services are currently available on the Samsung Application Store. For more information on these applications and/or to view the complete list of applications available, please visit the Samsung App store from your Samsung Android mobile phone.

Staff writer

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