Samsung Electronics extends reach through Mitsumi
Samsung Electronics Africa has partnered with Kenyan distributor Mitsumi (image: Charlie Fripp)
The deal announced today is part of Samsung Africa’s ongoing market development strategy to enhance its product availability.
Samsung Electronics Africa IT Solutions Director Thierry Boulanger said the entry of Mitsumi Distribution will afford Samsung Electronics an effective access to more than 19 African Countries.
“This partnership agreement is a first of its kind for us and certainly speaks to our continued investment in, and commitment to our African customers. This agreement not only enables us to expend our logistical footprint, but leverage on an established African distributor and support network,” Boulanger explained.
Through this partnership agreement, Mitsumi will deliver the full range of Samsung IT consumer and business solutions to the market.
On his part Mitsumi Distribution Managing Director Mitesh Shah, said: “As one of the leading African distributors we understand the broader African continent and hold a viable expertise, having been in operation for 17 years across 19 African countries. We intricately understand how to cost-effectively support the technology needs of end users of all sizes, including small- and medium-sized businesses, large enterprises, educational institutions, government agencies, and consumers and certainly see this partnership with Samsung as an opportunity to continue our growth across the continent.”
The partnership came into effect as of Friday, March 01, 2013 – where Mitsumi’s offices in 19 countries with in-country stock points will service Samsung’s African distribution needs. “We have a Pan Africa distribution vision and strategy that will take IT distribution to the next level and with Mitsumi’s strong track record, solid financial standing and pool of African best practices, this is a strategic business partnership for us that we trust will go far in servicing the growing need for IT solutions across Africa,” concludes Boulanger.
Staff Writer
