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MTN’s Mahala Thursdays makes a return

February 7, 2013 • Mobile and Telecoms

While South Africans are still adjusting to the recent fuel price increases and the rising cost of living in the New Year, MTN has revived Mahala Thursdays to bring much-needed relief and value to customers looking to stretch each penny spent.

Serame Taukobong, Chief Marketing Officer at MTN SA (image: MTN)

Mahala Thursdays received a great response from MTN customers when it was introduced in March last year. Accordingly, MTN is once again affording the rest of the country a Mahala day of the week. Every Thursday, MTN Prepaid and TopUp customers who recharge their airtime balance with a minimum of R10 automatically receive an additional 50% of the value loaded on their account.

“The success of Mahala Thursdays is testament to the fact that we are in tune with the needs and demands of our customers for more value,” says Serame Taukobong, Chief Marketing Officer at MTN SA.

“We understand that customers want real value aligned with their telephony spend, value that eases the financial load and allows them to stretch their penny even further. Mahala Thursdays adequately addresses this need much to the delight and benefit of our customers. We are excited to once again run a promotion that has the whole country enjoying a Mahala day every Thursday.”

How Mahala Thursdays works

To qualify for the promotion, customers need to recharge with a minimum cumulative value of R10.00 on Thursdays. The benefit will only apply once the customer has loaded a minimum of R10. Me2U transfers and receipts will not qualify for the free value. The free airtime cannot be transferred via Me2U. Only airtime recharges qualify for the offer, therefore Data bundle and SMS bundle voucher loads are excluded.

The free airtime will not qualify for loyalty points. Customers can only use the free airtime giveback on MTN to MTN calls, SMSs and Internet usage. The free airtime giveback will expire on the same day (Thursday) at 23:59.

Staff writer



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