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HTC unveils their new One

February 20, 2013 • Gadgets and Gaming

Mobile phone maker HTC announced its new flagship smartphone, the new HTC One. Crafted with a zero-gap aluminium unibody, the new HTC One introduces HTC BlinkFeed, HTC Zoe and HTC BoomSound, key new HTC Sense innovations.

Mobile phone maker HTC announced its new flagship smartphone, the new HTC One (image: HTC)

“People today immerse themselves in a constant stream of updates, news and information. Although smartphones are one of the main ways we stay in touch with the people and information we care about, conventional designs have failed to keep pace with how people are actually using them,” said Peter Chou, CEO of HTC Corporation.

“A new, exciting approach to the smartphone is needed and with the new HTC One, we have re-imagined the mobile experience from the ground up to reflect this new reality.”

HTC BlinkFeed

A personal live stream right on the home screen at the centre of the new HTC One experience is HTC BlinkFeed. HTC BlinkFeed is a bold new experience that transforms the home screen into a single live stream of personally relevant information such as social updates, entertainment and lifestyle updates, news and photos with immersive images so that people no longer need to go to separate applications to find out what’s happening.

HTC BlinkFeed aggregates the freshest content from the most relevant and interesting sources, giving it to people at a glance, all in one place, without the need to jump between multiple applications and web sites.

HTC UltraPixel Camera

The HTC UltraPixel Camera redefines how people capture, relive and share their most precious moments. HTC Zoe gives people the ability to shoot high-res photos that come to life in three-second snippets.

These Zoes, photos and videos are then displayed in a unique way that brings the gallery to life and transforms the traditional photo gallery of still images into a motion gallery of memories. It also automatically creates integrated highlight films from each event comprised of Zoes, photos and videos set to music with professionally designed cuts, transitions and effects. These highlight videos can be remixed or set to different themes, and can be easily shared on social networks, email and other services.

According to Engadget, “in a bid for the top spot on the mobile totem pole, the One also bears the distinction of being (one of) the first smartphones to feature Qualcomm’s quad-core Snapdragon 600, clocked at 1.7GHz and paired with 2GB RAM.”

Staff writer

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