Comviva adopts new brand identity

February 18, 2013 • Mobile and Telecoms

Comviva, a provider of mobile financial and VAS solutions, announced that the company has adopted a new brand identity – Mahindra Comviva. The new brand logo will resonate across all its operations globally to present a unified approach to the market.

The new logo of Mahindra Comviva (image: Tech Mahindra)

Comviva was recently acquired by Tech Mahindra Limited, India’s sixth largest software exporter and part of the USD15.9 billion Mahindra Group. Tech Mahindra acquired 51% stake on a fully diluted basis in Comviva Technologies Limited. The new brand reflects the combined strength and spirit of both the entities.

With the entry of a new strategic investor- Tech Mahindra, and a new brand entity, Comviva is now poised for another phase of growth in its journey.

This synergy between a leading provider of solutions and services in the Telecommunications industry and a global leader in mobile financial and VAS solutions and services domain is an unprecedented move.

Formed in 1999, Comviva has grown rapidly to become the global leader in providing mobile financial and VAS solutions.

Its solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries and enrich the lives of over a billion people across Asia, Africa, Middle-East, Europe and Latin America. By meeting the diverse demands of operators in a multitude of locations, Comviva has gained extensive market expertise and know-how, which it now exploits to provide a differentiated portfolio of offerings across the globe and to ensure timely delivery against commitments, regardless of the on-the-ground conditions.

Staff writer

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