Vodacom Tanzania’s M-Pesa gets airborne
Vodacom Tanzania has partnered with domestic low cost airline, FastJet, to offer customers access to the company’s M-Pesa mobile payment solution to purchase tickets.
Tanzania Daily News quotes Kelvin Twissa, Head of Branding and Communication for Vodacom Tanzania, as stating that the partnership unites the company’s mobile money transfer system with the airline.
Vodacom’s M-Pesa service was launched in 2008 and is reported to have more than 4.5 million active customers.
According to the news report FastJet Commercial Manager for Tanzania, Jean Ku, the partnership has resulted in “an easy, and convenient way to buy FastJet tickets that will make air travel even more accessible for the tens of thousands of Tanzanians…”
FastJet has flown over 30,000 passengers between Dar es Salaam and two current destinations being Kilimanjaro and Mwanza writes Tanzania Daily News.
Although it is not yet certain whether additional airlines will be added to the service, analysts believe current travellers will benefit extensively.