SAP has launched the African leg of its global Big Data Startup Forum, an initiative through which it engages with local startup businesses with the intention to drive home the benefits of the SAP HANA platform for real-time analytics and applications.
Management is excited about the integration of HANA into emerging markets throughout the continent and application within key sectors including government, retail and manufacturing.
Pfungwa Serima, MD at SAP Africa, said the platform is “size agnostic” and that the company had reached a milestone in making the solution available on a broad level.
As far as engaging with startups across the continent, Serima confirmed that the business model is based on the principle that “if the startup is prepared to invest in SAP, the company will invest in the startup” and this relationship is about creating sustainable business and adding ongoing value.
According to SAP Africa management there has been widespread interest in- and an increase in awareness of what the adoption of HANA can mean for businesses on the continent. He mentioned areas such as Angola, Kenya, Nigeria and South Africa.
SAP believes analytics and the ability to deliver real-time insight and manage ‘Big Data’ is a critical facet of business management.
“The need to get all the right information to business users without the delay of typical enterprise data warehouses is critical to using data as a competitive differentiator,” the company has stated.
Derek Kudsee, COO at SAP Africa, said there is an energy throughout the company that “makes us feel like we’re part of a startup” and that not only is mobility the future, but presentation is the future because people want information that is easy to consume.
“Big data and big ideas in a SAP world is symbiotic with entrepreneurship,” he said.
Chris Tredger, Online Editor