Orange Kenya has announced an increase in the number of mobile Internet users by 2.4 percent between July and September last year.
According to statistics from the Communications Commission of Kenya (CCK), the company’s total data subscribers rose from 674,255 in June to 948,847, giving it more than 11 percent of the local market.
Orange Kenya CEO Mickael Ghossein said that this success was the result of “the increase in marketing initiatives and promotions which saw subscribers purchase data-enabled devices including smartphones and modems at discounted prices.”
Orange Kenya also said it saw a decline in its fixed Internet subscriptions, giving credence to their efforts to bolster data subscriptions.
The CEO explained that the decline “was due to a migration within the Orange network to mobile Internet.”
The CCK report stated that through September 2012, “there were 8.5 million Internet subscriptions in the country, up from 7.7 million recorded in the previous period, representing an increase of 10.2 percent during the quarter and a 56.9 percent increase from the same period in the previous year.”
Mobile data subscriptions also rose to 8.4 million from 7.6 million in the previous period.
“This increase was unanticipated in light of the shut-down of counterfeit handsets in the country,” it added.